BUSINESS STRATEGY: YOU HAVE TO WOO YOUR CLIENTS LIKE A LADY

Understanding customer behavior is an art. It takes a lot of experience and careful observation to figure this out. The customer is your boss, he can fire you anytime you make any silly mistake. Without them your business will close down. Just as you woo a lady with all manner of tricks, you do the same to your customers. More especially if you want them to patronize you again and again.  

Some business men and women often pick offense at the slightest provocation. While it is true that some customers are annoying, it takes real patience to remain calm. No wonder it is often said that customers are always right. When you go the extra-mile to please your customers, you will enjoy their continuous patronage.

From experience I have learned never to give  up on any client that seems difficult to persuade. This is a great factor if you must succeed in real estate agency. Sometimes after showing clients certain property, it takes a while before eventually making up their mind to buy the property. In this case I have learned to apply gentle and subtle persuasion. This same rule applies to all businesses.

THE BOTTOM LINE: Always treat your customers well. Remember, first impression creates lasting impression. And there is no second chance to a good first impression. Woo your customers like a lady.

QUESTION FOR READERS

1.       Why is it important to treat your customers well?

2.       How do you woo your customers?

We value your response. For a consultation, please call 07031384722

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HOW MRS. CYNTHIA MAKES SO MUCH MONEY FROM AKARA(BEANS BALLS) BUSINESS AND HOW YOU TOO CAN

Beans balls business, popularly called akara, is often ignored by so many people. They don’t think you can make real money from it. As research and my observation show, you can make cool cash from it without so much stress. A case in point is Mrs. Cynthia. She lives in Ugbowo, Benin City. She is a professional in this field. Very early in the morning she resumes work.

By 7.00am customers are already queuing up to buy akara. She fries so much akara but within twenty minutes all are bought. She also sells bread and pap as complements. In the evening, she does the same thing to the extent that her spot became very popular in the area. Without a doubt, she makes quite a lot of money from her business. Even so, she has two children she is sponsoring in the university single-handedly, and while at the same time running other projects.

You too can succeed in this business. All you need is to learn the way it is prepared, otherwise you will end up doing badly in the business. This reminds me of a woman in my area that does the same akara business. One day I decided to buy from her. However, I was disappointed as the akara was tasteless. I never patronized her ever again.

This business only requires a modest investment to purchase  materials such as frying pan, groundnut oil, spoon, beans, etc. Once you have them you are ready to start. Meanwhile you need an ideal location for this business. Another point to bear in mind is that once you get started, you have to be consistent so that customers know when to find you.

In case you need additional information as regards setting up this business, be free to give us a call on 07031384722.

QUESTION FOR READERS

1.       Is this business lucrative?

2.       Does location affect this business?

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HE TURNED A SINGLE IDEA INTO A FLOURISHING BUSINESS

A man and his wife started a business together. They rented a store at Ekenwan road, Benin City. They were selling DVD’s and phone accessories. Sales was low. Apart from that they were compelled to pay tax by the Copy Right Association of Nigeria(COSON) before they could play any music to advertise their line of business. Its either they pay the tax or they get out of the business. 

They were running into debts. In the midst of this, Okoro and his wife kept wondering what else they could do to stay in business and thus pay their bills. Then suddenly the idea of running a restaurant popped up in their mind. They started with beans, and before long they were getting patronage. Soon they included other meals on the menu. They now prepared rice, dodo(fried plantain), fried potato, etc.

As of this moment, the business is doing great. I go there to eat lunch once in a while. They have employed a sales girl to assist them in the business.

THE LESSON

Just like Mr. Okoro, you too can succeed in whatever business you lay your hands on. All you need do is to understand the kind of business that will thrive in any kind of environment. Be patient and before long your business will thrive. I wish you success in your endeavors.

QUESTION FOR READERS

1.       Have you tried any business before, did you succeed?

2.       What kind of business can you start now in your environment?

In case you are confused about the kind of business that suites your area, be free to give us a call on 07031384722 for a consultation.

TRAVELING ABROAD: THE FEAR, FANTASY AND FACTS

Many young, active and talented Nigerians never believe that they can succeed in Nigeria. They strongly believe that success is in the white man’s land. More so, when some other friends who have tasted the supposed success abroad, come back to Nigeria with a lot of cash to throw around, and flaunting their expensive cars. For this reason, envious youths begin to dread their own country. They fear becoming broke and broken.

THE FANTASY

I have a friend who is a dying advocate of traveling abroad. While still in Nigeria, he was very hardworking. He was a skilled worker i.e a bricklayer, an estate agent as well as a barber. Yes, he did all of these. He started making mistakes when he invested close to 400,000 naira into a barbing saloon in a school environment in Delta. Shortly after this investment things became rough for him, he became broke. Worse yet, the school was on strike for 4 months running. But after some time, the strike was called-off. So gradually his haircut business started to pick up and was booming. He made between 2000 naira to 3000 naira every day.

Meanwhile, he was still thinking about traveling abroad. He started saving some money towards this purpose. He soon visited Benin City to perfect plans to travel to South Africa. The arrangement went smoothly and before I knew it had had left Nigeria for South Africa. His long cherished dream had come true. No sooner he arrived there than he realized that the streets of South Africa was not paved with gold. Moreover, the friends he was squatting with were heavily involved in internet fraud. He was disappointed. Seeking accommodation elsewhere became a big challenge. At this time he was full of regrets. In fact, he realized he had wasted over three hundred thousand naira for the trip. He started thinking of coming back to Nigeria. But as is often the case with someone in this position, shame would not allow them to return home.

THE FACTS

1.       Success is not waiting for you in any place. The factors to bring about success is in you.

2.       Nigeria  is a blessed country with abundant resources to bring about success.

3.       Nigeria is a land of possibilities.

Call 07031384722 for consultation

QUESTION FOR READERS

1.       What is your advice for my friend, should he come back to Nigeria?

2.       Why do many youths flock to other country?

HOW TO OUTSMART THE COMPETITION

In this 21^st century business is dynamic. The principles that applied in the industrial age no longer matter now. Human behavior and response to business have also changed. The wave of technological advancement, perhaps to a large extent, initiated all these changes in various dimensions. He that understands the present rules governing business will do well. On the other hand, if anyone fails to comply, due to ignorance or sheer disregard, to the rules will not stay much longer in business. One of the critical rules to be observed is that of excellence. This is one way, not only to stay in business but also to excel. Excellence requires that every time you look for better ways of serving your clients or customers in the most satisfactory way. 

If your competition appears to do better than you, this is no time to be envious or antagonistic toward him. But rather this difference speaks volume about what is lacking in your own business. This singular area where you are weak, and they are strong accounts for the major difference. And unless you do something about it you will likely not improve. So you see a man complaining bitterly about how bad business is going. Whereas his neighbor in the same business is thanking God for his booming business.

What then should you do? All you need do is to find out the secret of your competition. There are various ways you can do this, viz:

1.       Interview their customers and find out why they patronize the competition instead of you

2.       Join the business Union and rob minds with experts in the field.

3.       Befriend their staff.

4.       Hire away the key staff to work for you

5.       Send ghost shoppers to your competition in attempt to discover their secret

6.       Visit the company regularly with a disguised intention and see what they do differently

QUESTIONS FOR READERS

1.       HOW Can you improve your business?

2.       Do you know why your competition is excelling more than you?

Call 07031384722 to book for a consultation