In this 21st century
business is dynamic. The principles that applied in the industrial age no
longer matter now. Human behavior and response to business have also changed.
The wave of technological advancement, perhaps to a large extent, initiated all
these changes in various dimensions. He that understands the present rules
governing business will do well. On the other hand, if anyone fails to comply,
due to ignorance or sheer disregard, to the rules will not stay much longer in
business. One of the critical rules to be observed is that of excellence. This
is one way, not only to stay in business but also to excel. Excellence requires
that every time you look for better ways of serving your clients or customers
in the most satisfactory way.
If your competition appears to do
better than you, this is no time to be envious or antagonistic toward him. But
rather this difference speaks volume about what is lacking in your own
business. This singular area where you are weak, and they are strong accounts
for the major difference. And unless you do something about it you will likely
not improve. So you see a man complaining bitterly about how bad business is
going. Whereas his neighbor in the same business is thanking God for his
booming business.
What then should you do? All you
need do is to find out the secret of your competition. There are various ways
you can do this, viz:
1. Interview
their customers and find out why they patronize the competition instead of you
2. Join
the business Union and rob minds with experts in the field.
3. Befriend
their staff.
4. Hire
away the key staff to work for you
5. Send
ghost shoppers to your competition in attempt to discover their secret
6. Visit
the company regularly with a disguised intention and see what they do differently
QUESTIONS FOR READERS
1. HOW
Can you improve your business?
2. Do
you know why your competition is excelling more than you?
Call 07031384722 to book for a
consultation
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